30 Best Jeff Bezos Quotes

If you double the number of experiments you do per year, you're going to double your inventiveness. – Jeff Bezos

If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve. – Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos

Work hard, have fun, make history. – Jeff Bezos

If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table. – Jeff Bezos

I believe you have to be willing to be misunderstood if you’re going to innovate. – Jeff Bezos

In the end, we are our choices. – Jeff Bezos

Life’s too short to hang out with people who aren’t resourceful. – Jeff Bezos

What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy. – Jeff Bezos

If you never want to be criticized, for goodness sake don’t do anything new. – Jeff Bezos

One of the only ways to get out of a tight box is to invent your way out. – Jeff Bezos

I think frugality drives innovation, just like other constraints do. When you have fewer resources, you are forced to be more inventive. – Jeff Bezos

The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' – Jeff Bezos

Your brand is what people say about you when you’re not in the room. – Jeff Bezos

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. – Jeff Bezos

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos

What matters more than talent is a person's ability to learn and their willingness to work hard. – Jeff Bezos

I believe you have to be a missionary if you want to build a great product or service. – Jeff Bezos

If you want to be inventive, you have to be willing to fail. – Jeff Bezos

Focus on the things that don't change. – Jeff Bezos

We are stubborn on vision. We are flexible on details. – Jeff Bezos

It is always Day 1. – Jeff Bezos

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. – Jeff Bezos

Given a ten percent chance of a 100 times payoff, you should take that bet every time. – Jeff Bezos

There are two kinds of companies: those that try to charge more and those that work to charge less. We will be the second. – Jeff Bezos

The outside world can push you into Day 2 if you won’t or can’t embrace powerful trends quickly. If you fight them, you’re probably fighting the future. Embrace them and you have a tailwind. – Jeff Bezos

In business, what's dangerous is not to evolve. – Jeff Bezos

I think a lot of people overestimate the value of the big idea and underestimate the value of grinding it out. – Jeff Bezos

Cleverness is a gift, kindness is a choice. – Jeff Bezos

You can have the power of a super-ego without the poison. – Jeff Bezos